Ads.txt Industry Dashboard

The Ads.txt Industry Dashboard delivers a daily, updated industry overview and analysis of the Ads.txt initiative adoption by the Alexa™ Top 30,000 websites and the Alexa™ 500 in leading countries.

With the Ads.txt Industry Dashboard, industry stakeholders are able to:

  • easily see adoption rates by publishers in different market tiers and geographies,
  • learn about common implementation errors and pitfalls, as well as the underuse/overuse of features, such as listing contact details and utilizing dedicated Ads.txt for subdomains,
  • review statistics on seller relationships: including ratio of authorized direct sellers vs. resellers, and
  • see trends regarding the usage of popular and emerging advertising systems.

The Ads.txt Industry Dashboard is the first in a series of free industry-focused tools developed by FirstImpression.io Labs.

Please contact us with any suggestions or comments on the Ads.txt Industry Dashboard.

Adoption of Ads.txt

Alexa™ 1,000
0%
0 of 1,000 domains
Last 7 days change 0%
Alexa™ 5,000
0%
0 of 5,000 domains
Last 7 days change 0%
Alexa™ 10,000
0%
0 of 10,000 domains
Last 7 days change 0%
Alexa™ 30,000
0%
0 of 30,000 domains
Last 7 days change 0%
Download a CSV file containing an updated list of the Alexa 30,000 websites that adopted ads.txt
Ads.txt Adoption Over Time
Last
90 days
180 days
year
2 years
Ads.txt Adoption by Countries' Alexa™ 500
Country
Adoption % (#)
7 days change
      Country
      Adoption % (#)
      7 days Change

          Relationship Data

          Alexa™
          1,000
          5,000
          10,000
          30,000
          Ads.txt with RESELLER records
          Average DIRECT vs RESELLER records per domain

          Advertising Systems

          Alexa™ 1,000
          0
          Unique systems used
          Last 7 days change 0,00%
          Alexa™ 5,000
          0
          Unique systems used
          Last 7 days change 0,00%
          Alexa™ 10,000
          0
          Unique systems used
          Last 7 days change 0,00%
          Alexa™ 30,000
          0
          Unique systems used
          Last 7 days change 0,00%
          Top 30 Advertising Systems Used in Ads.txt
          Alexa™
          1,000
          5,000
          10,000
          30,000
          Advertising System
          Share % (#)
          7 Days Change
              Advertising System
              Share % (#)
              7 Days Change

                  Ads.txt Files with Errors

                  Alexa™
                  1,000
                  5,000
                  10,000
                  30,000
                  Ads.txt files with errors
                  Error types
                  Average valid vs invalid records per domain

                  Miscellaneous Statistics

                  Alexa™
                  1,000
                  5,000
                  10,000
                  30,000
                  Ads.txt with contact records
                  100%
                  Ads.txt with subdomain referral
                  100%
                  Ads.txt stored remotely
                  100%
                  Ads.txt with bad content-type
                  100%

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